Brief: produce a piece of graphic communication that ‘shouts’ its message.
The choice of message and format were entirely open. I recall reading a newspaper article about an increase in the number of gay men with HIV because of growing complacency about the need to use protection, and a misconception that the virus was now “highly treatable”. I chose to address this issue with a concept for a large sculpture to be placed in central London on December 1st (World AIDS day).
The sculpture would take the shape and colour of the red-ribbon which is currently the symbol of solidarity for people with HIV/AIDS. I wanted to convey the idea that HIV is still spreading, with the number of people living with HIV increasing every day, not just in Britain or Europe but across the whole world. I came up with the concept of filling the clear sculpture with ice, and placing pellets of red dye in the sculpture. When the water melted, the dye would dissolve and diffuse through the melt-water turning the sculpture redder and redder. This would also communicate the danger of HIV that because it is slow to progress and symptoms do not always manifest themselves in the early stages, people often do not realise they are infected. In turn people may infect others without being aware of it.