Brief: design a poster for Greenpeace that encourages people to be part of the action.
To be part of the action requires knowledge of an environmental problem and a solution. I designed a poster to present a workable solution to indiscriminate fishing. Shoppers are encouraged to buy fish caught by ‘pole and line’ and so place financial pressure on the fishing industry to adopt greener fishing methods. The intent was to show how easy it is to be part of the action with small changes. I feel that environmental problems should be presented with solutions, to channel the anger and frustration that people feel into something positive.